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Seven Days of Seymours (DAY 6) – The Seymours Relay

Posted by on Oct 9, 2014 in Blog | 0 comments

We like this one. A lot.

Not only because it had incorporated a touch of internal communications (engaging 18 of Seymours’ partners and their staff!) but also because the two relays that have now taken place raised over £7,000 for Macmillan Cancer Support.

We came up with the idea of launching The Seymours Relay – a relay covering over 63 miles, 14 offices and that took over eight hours to complete.

Those participating either ran or cycled legs ranging from two to 12 miles, from office to office, before finishing at (where else) the pub!

Media coverage was fantastic, Macmillan was delighted and Seymours has now made it an annual event.

 

The PR Farm mounted an ad campaign to encourage  the Surrey community to donate.

The PR Farm mounted an ad campaign to encourage the Surrey community to donate.

For the second event, we encouraged the local community to not only donate but also participate in The Seymours Relay.

For the second event, we encouraged the local community to not only donate but also participate in The Seymours Relay.

The A5 print mailer went out to homes across Surrey and appealed to people to help support Macmillan Cancer Support.

The A5 print mailer went out to homes across Surrey and appealed to people to help support Macmillan Cancer Support.

The PR Farm's sports-led campaign, The Seymours Relay, led to over £7,000 being raised for Macmillan Cancer Support

The PR Farm’s sports-led campaign, The Seymours Relay, led to over £7,000 being raised for Macmillan Cancer Support

The PR Farm's sports-led campaign, The Seymours Relay, led to over £7,000 being raised for Macmillan Cancer Support

The PR Farm’s sports-led campaign, The Seymours Relay, led to over £7,000 being raised for Macmillan Cancer Support

Is incineration over…

Posted by on Oct 6, 2014 in Blog | 0 comments

As a Waste PR and marketing agency (or, a PR and marketing agency specialising in environmental communications), we get to work on a number of really topical issues.

And, as Ebola continues to sweep through Africa, the question of incineration has arguably never been more topical.

Either way, here’s an article we placed in October’s CIWM magazine, in which PyroPure Ltd’s Executive Chairman, Peter Selkirk, presents another, safer way in which to deal with hazardous waste.

(reproduced by kind permission of CIWM magazine)

Peter Selkirk asks the question 'Are the days of incineration over?'

Peter Selkirk asks the question ‘Are the days of incineration over?’

 

The PR Farm goes Back to School with Seymours Independent Estate Agents

Posted by on Sep 30, 2014 in Blog | 0 comments

It’s been a busy September!

The kids went back to school and just to make things even busier (and that’s before you take into account the roads – it’s always a shock, though, right?) we launched a Back to School campaign for our favourite estate agents, Seymours.

For three weeks from 1st – 22nd September anyone instructing Seymours to sell their home received £250 for their child’s school.

You can’t say fairer than that.

Anyway, for those who received it through their letterbox (and read it in the papers), we hope you liked it.

Watch out for our next campaign… it launches early November and it’s going to be BIG!

The PR Farm, Seymours' PR and marketing agency, go back to school for September

The PR Farm, Seymours’ PR and marketing agency, go back to school for September

The PR Farm, Seymours' PR and marketing agency, go back to school for September

The PR Farm, Seymours’ PR and marketing agency, go back to school for September

Back to School with Seymours

The PR Farm, Seymours’ PR and marketing agency, go back to school for September

We love…

Posted by on Sep 1, 2014 in Blog | 0 comments

…getting our clients coverage. Especially national coverage!

Here’s a piece we had in last week’s Daily Express for Complete Mortgages, a mortgage and insurance brokerage, which includes comment from founding director Mark Finnegan.

 

 

The PR Farm gets Complete Mortgages in the Daily Express

The PR Farm gets Complete Mortgages in the Daily Express

 

Gold star for Seymours Independent Estate Agents as it supports local schools

Posted by on Aug 26, 2014 in Blog, Client News | 0 comments

One Surrey estate agent has gone to the top of the class following its decision to donate £250 from the fee of every sale to its vendors’ child’s school.

 

Seymours Independent Estate Agents has launched the three-week campaign to coincide with the start of the new school term. All homeowners who instruct Seymours between 1 – 22 September will qualify for the offer.

 

The offer is open to parents, grandparents and even those without children. Vendors who wish to support their local school but do not currently have children in education can take advantage of the offer by nominating a school of their choice.

 

On the campaign Paul Rickard, Partner of Seymours in Guildford, comments: “With our ‘Back to School’ campaign we’re trying to create a win-win situation by encouraging parents of children throughout Surrey to choose Seymours whilst at the same time helping to invest in schools throughout the areas we’ve served for over 22 years. Schools across the region are increasingly expected to do a lot more with a lot less, which is why our latest promotion will hopefully be welcomed by those looking to invest in new equipment and services for their pupils.”

 

The move follows a series of community-focussed campaigns by the 14-strong office network over the last 12 months, which has seen children throughout Surrey asked to design Easter-themed artwork in return for chocolate eggs and over £18,000 raised for Macmillan Cancer Support.

 

For more information visit www.seymours-estates.co.uk.

PyroPure commits to help disease stricken West Africa

Posted by on Aug 26, 2014 in Blog, Client News | 0 comments

The Hampshire firm that has developed the technology to destroy hazardous waste on site, PyroPure Ltd, is to donate a PyroPure® system to West Africa in a bid to help stop the spread of the disease – particularly amongst health professionals treating victims of the deadly virus.

 

The move follows the recent announcement from the company’s Executive Chairman, Peter Selkirk, in which he called for UK hospitals to rethink their approach to hazardous waste disposal in the wake of the outbreak.

 

In the statement he claimed that the UK was “woefully underprepared when it comes to hazardous waste disposal in high-risk environments” and that the recent outbreak should “provide a wake up call to the UK”.

 

On the company’s decision to support health professionals in the field Peter comments: “As the creators of a technology that can restrict the spread of Ebola in West Africa we cannot simply sit back and make bold statements whilst the outbreak continues to destroy lives. It’s time to put our money where our mouth is and deploy PyroPure® technology in an environment that needs all the help it can get in containing one of the world’s most dangerous diseases. Whilst our gesture only represents a small part of a huge operation we hope that the contribution goes some way to halt the outbreak.”

 

Pyropure’s latest announcement comes as the World Health Organisation (WHO) reports that the devastation is much worse that initially thought. In a recent statement* on the WHO website the agency said that “the numbers of reported cases and deaths vastly underestimate the magnitude of the outbreak” and that “the outbreak is expected to continue for some time”.

 

PyroPure is currently assembling an in-house team who will travel out to West Africa to install the system and train health practitioners responsible for handling hazardous and potentially infectious medical waste.

 

Ebola is one of the most lethal diseases known, with a mortality rate often reaching 90 per cent. It causes haemorrhagic fever and death usually results. Symptoms of Ebola include the sudden onset of fever, intense weakness, muscle pain, headache and sore throat. Vomiting, diarrhoea, rash, failure of kidney and liver function and internal and external bleeding usually follow.

 

Pyropure is controlled by Disruptive Capital Finance’s (DCF) Sustainable Technology Fund.  DCF is a subsidiary of the Truell Charitable Foundation, whose trustees are committed to providing solutions to human health and to sustainable conservation.

 

For more information visit www.pyropure.co.uk.

Back in Time

Posted by on Aug 23, 2013 in Blog | 0 comments

Education PR is dear to us. Well, it’s dear to me, at least, as it reminds me of the heady days of working the Teaching Awards press office all those years ago.

So, it was great to receive a call from Tyneside Cinema asking The PR Farm to help them with the launch of their latest education related brainchild, appropriately entitled ‘Time Machine’.

Time Machine is an unashamedly fun learning experience that harnesses the power of film, theatre and cutting-edge online and interactive technologies to enable Key Stage 2 children to engage with English, History and ICT via the fascinating heritage of the Tyneside Cinema – which, incidentally, is the country’s last surviving newsreel theatre.

Anyway, it’s now launched and we had some fantastic coverage in this week’s Times Educational Supplement. Click here to read the online version.

A bumber crop (AKA ‘look how well we’ve done’)

Posted by on Aug 23, 2013 in Blog | 0 comments

Rather than provide any added value, something insightful or plain old good advice, we’re just going to shout about how well we’ve done this month on getting our clients in the media.

From the TES and the Times through to Sustain and Seafood Source, we’ve been placing media coverage aplenty for our clients, which is just as well. It is what we get paid to do, after all.

Anyway, if you’re reading this and wondering how we could help you or your business then give us a call. We specialise in environmental product PR, waste and recycling PR, food PR, sustainability PR, construction PR… why don’t you just contact us on 01483 892301 or pop in to our office to find out more. We’ll even make you a fresh coffee, too.

Enjoy the rest of May!

The PR Farm.

Businesses must prepare for extreme weather patterns

Posted by on Aug 23, 2013 in Blog | 0 comments

It’s been a busy few months for weather experts such as the Met Office and Environment agency. From desperate calls for Brits to save water amid fears of drought in the winter, to the wettest April, May, June and most certainly July on record. Indeed, such is the relentless regularity of the rain, the record-breaking figures are beginning to fall into insignificance as the population begrudgingly accepts that this will simply be a very wet summer throughout.

But if we thought that this summer’s atypical climate was a “freak” weather pattern that is unlikely to re-occur, then we may be in for a rude awakening. Lord Chris Smith, Chairman of the Environment Agency, suggests the most recent weather could in fact symbolise a distinct change in the long-term weather patterns of our country; “Climate change science tells us that these are the sort of weather patterns we are going to have to get used to, so taking action today to prepare and adapt our homes, businesses, and infrastructure is vital.”

This view shows that it might not just be the odd UK camping tradition that will be in need of alternation, but Lord Smith goes on to talk how UK businesses must prepare for the more regular occurrence of extreme weather; “Local Authorities and other partners also have a key role in improving community resilience and incident response. And we must all work together to plan better for surface water flooding after torrential rainfall.”

Statistics from the Environment Agency state that, “Since the start of May over 3,000 properties have been flooded”, with 55,500 properties having received a flood warning. If this type of weather does become more frequent it seems that businesses will be forced to react. However Britain’s infrastructure has, in recent years, not adapted well to changing weather patterns (think snow closures of airports).

In a time of serious economic downturn and big question marks over Olympic security, it would seem destiny that the weather would have to do something to remain a key talking point, with the irony being, in a year of national pride, is there anything more British then complaining about the weather?

Getting closer to the Olympics

Posted by on Aug 23, 2013 in Blog | 0 comments

As the working week draws to a close, and the Olympic torch relay draws ever close to the small town of Godalming in leafy Surrey, it seems only appropriate, given the preceding months, for the heavens to open.

At about 5:30pm, the crudely-dubbed “Olympic cheese-grater” will be passing through energising the normally rather sedate town where out boutique PR agency dwells. Whilst the weather might not be playing ball, ‘Olympic fever’ seems to have hit a peak as the country prepares for the games which will begin in only a week’s time.

Despite the mass branding, sponsorships and corporate endorsement which the modern-day Olympic games bring, seeing something as profound as the Olympic torch still seems to re-kindle an element of national pride that has been lost in recent months and years, and certainly was not helped by the summer’s football.

So as I finish writing this piece I prepare to walk out of our Godalming office and make my way into what will be the crowded High street to get my fix of 2012 “magic”. What’s more, even as I type the sun begins to shine and I feel a sudden urge to cheer on Team GB. Have a good weekend, and enjoy the Olympic fever.